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BRAND THERAPIST

Mirna Centeno

Pull up a chair. Let's build a brand people remember.

Based in Houston, working with clients nationwide. With + 20 years of experience in branding, healthcare communications, finance, and corporate marketing, I help organizations transform complex ideas into clear, compelling brand experiences that inspire action.

 

I collect ideas the way some people collect coffee mugs. Mine just happen to be fueled by tea, research, and a healthy obsession with making things clearer.

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Education

  • Florida State University – BS, Graphic Design/Studio Art  (2003) Highlight: Graduated with a 4.0, Phi Sigma Theta Honor Society

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  • Pratt Institute – (2001) Focus: Graphic Design.
     

  • Miami Dade College– (2000) Highlight: Member of Phi Theta Kappa Honor Society

Experience

  • 2025 – Present: HMA Mortgage – Creative Brand Manager – Role: Leading brand strategy, creative direction, and marketing for a national mortgage lender. Spearheading a companywide brand refresh, developing design systems, mentoring the creative team, and ensuring every touchpoint reflects a cohesive, differentiated brand

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  • 2021 – 2025: Palladian Partners – Art Director – Role: Led creative strategy and integrated campaigns for federal health agencies, including the CDC, NIH, FDA, and HHS. Directed award-winning campaigns, translated complex scientific topics into engaging visual communications, and mentored a team of designers while collaborating with researchers, strategists, and public health experts.

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  • 2018 – 2021: University of Houston Health Research Institute – Digital Media Program Manager – Role: Directed digital branding and creative services for public health research initiatives, leading website launches, awareness campaigns, and integrated marketing efforts. Focused on making research accessible through thoughtful design, storytelling, and user-centered digital experiences.

Recognition

  • AVA Digital Awards (2025) – Gold: Healthcare Design Animation Video - Palladian Partners

    Platinum: Digital Marketing Campaign - Palladian Partners

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  • Marcom Award (2024) – Gold: Marketing Promotion Campaign Toolkit - Palladian Partners/ Abt Associates

    Honorable Mention: Web Video Highlighting Patient Stories  - Palladian Partners/ Abt Associates

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  • Altarum Enterprise’s Awards of Excellence (2024) – Gold Standard: Exceeding Client Expectations with Impactful Solutions - Palladian Partners

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  • Marketing Employee of the Year (2016) – Outstanding Performance, Productivity, and Dedicated Service - Boxer Property 
     

  • The Association for Accounting Marketing-Marketing
    Achievement Award (AAM-MAA)  –     Corporate Design Award

Project Inquiry

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